Tag: Semiotics


The Sympathetic Magic of Advertising

There was a time, a hundred or more years ago, when scholars regularly used this term “sympathetic magic” to name the process by which one thing was thought to affect something else — but doing so not by means of the cause/effect relationships we usually take for granted. If, for example, I rub this stone in just this way then something will happen over there to that mountain, or if I treat this lock of hair in some fashion then […]

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