It’s 1:00am, and I can’t sleep. I went to sleep early to be ready for the first day of the new semester. And for the past hour, I’ve been thinking about one thing and one thing only… Domino’s Pizza! […]
Tag: Advertising
The Sympathetic Magic of Advertising
There was a time, a hundred or more years ago, when scholars regularly used this term “sympathetic magic” to name the process by which one thing was thought to affect something else — but doing so not by means of the cause/effect relationships we usually take for granted. If, for example, I rub this stone in just this way then something will happen over there to that mountain, or if I treat this lock of hair in some fashion then […]
“Tonight We May be Showmen; Tomorrow We’ll be Servicing Your Cars”
A few days ago I was online discussing with a grad of our Department how advertising works in media — i.e., how it is not difficult to understand the content of, say, a newspaper, website, or television as simply serving the role of bringing the eyes of readers or viewers (in fact, let’s just call them consumers) to the ads which finance the medium in the first place. (In this day and age of cable fees and Netflix or Hulu […]
Read More from “Tonight We May be Showmen; Tomorrow We’ll be Servicing Your Cars”