Personalized Reading Experiences

Like a lot of academics, I’m sure, I got this email the other day, from a textbook publisher doing its best — like all those MOOC providers and other eBook developers — to create the impression of a need.

Picture 7Funny, but I thought we’d already invented a way to have an individualized reading experience.

woman-readingOptional marginalia and yellow highlighting take it to a whole new, hypertextual level, of course.

Picture 8And it never needs recharging.

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