Made Sacred Through Branding

Script A ManlyWhat makes the “Capstone A” (central on the banners outside Manly Hall in my photo above) special? What makes people associate it with the University of Alabama? It is not something inherent in the font or colors that gives it a different significance from any other uppercase A. It has been a long-term, extremely successful effort at branding by the University of Alabama, and especially its athletic programs, that give the symbol a generally positive, sometimes passionate, association with the University. To keep that significance as something set apart, the university restricts the use of this trademarked A. Outside companies, and even departments and organizations on campus, must go through an approval process to put the A (or any university symbol) on a t-shirt or mug, for example. For people outside the university, that process requires buying a license to use it, as the local bakery featured in this recent Marketplace story had to do. Continue reading

Papa Don’t Preach

preachingIn an article today, entitled “No Right to Preach,” Inside Higher Ed reports:

While the First Amendment provides faculty members at public colleges and universities with considerable latitude about what they may say, a federal judge has ruled it does not restrict a state university from cautioning professors against making statements that favor one religion or another, and that may seem to insult the religious views of some students. Continue reading

“You Don’t Get to Use Us”

onedropInterested in a frank discussion of race, identity, and some implications for university campuses interested in diversity among students and faculty? Then consider this clip that our inaugural Zach Day lecturer, Prof. Monica Miller, posted earlier today on Facebook, featuring Prof. Yaba Blay, of Drexel University, and the author of (1)ne Drop: