Experience Is In the Eye of the Beholder

colorrun

By Andie Alexander
Andie Alexander earned her B.A. in Religious Studies and History in 2012. She currently works as a staff member in the Department as a Student Liaison and filmmaker. Andie also works as the online Curator for the Culture on the Edge blog.

The other day I came across a friend’s Facebook photo that advertised the upcoming 4th of July Color Run in Montgomery, AL. It reminded me of Russell McCutcheon’s post discussing the marketing strategies of the for-profit company The Color Run, LLC. I, like many others it seems, assumed it was a non-profit, cancer awareness type event. While it is marketed much the same as other charity events, their website does say on that they are a “for profit event management company.” So while the information isn’t widely advertised, it’s no secret, either. Continue reading