Made Sacred Through Branding

Script A ManlyWhat makes the “Capstone A” (central on the banners outside Manly Hall in my photo above) special? What makes people associate it with the University of Alabama? It is not something inherent in the font or colors that gives it a different significance from any other uppercase A. It has been a long-term, extremely successful effort at branding by the University of Alabama, and especially its athletic programs, that give the symbol a generally positive, sometimes passionate, association with the University. To keep that significance as something set apart, the university restricts the use of this trademarked A. Outside companies, and even departments and organizations on campus, must go through an approval process to put the A (or any university symbol) on a t-shirt or mug, for example. For people outside the university, that process requires buying a license to use it, as the local bakery featured in this recent Marketplace story had to do. Continue reading

Biblical Literates

The following post by Russell McCutcheon, reflecting on the role of scholars in Religious Studies, is reposted from the Culture on the Edge blog. That was the headline of a Huffington Post article yesterday, referring to an op-ed piece in the Des Moines Register, co-authored by three Iowa scholars of religion, all with specialties in biblical studies. The newspaper article they wrote opened by stating:

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