“Backstory” is a series that asks the REL Faculty to tell us a little bit about themselves, to explore how they became interested in the academic study of religion and their own specialty, elaborating on their current work both within and outside the University. […]
Tag: Durkheim
Made Sacred Through Branding
What makes the “Capstone A” (central on the banners outside Manly Hall in my photo above) special? What makes people associate it with the University of Alabama? It is not something inherent in the font or colors that gives it a different significance from any other uppercase A. It has been a long-term, extremely successful effort at branding by the University of Alabama, and especially its athletic programs, that give the symbol a generally positive, sometimes passionate, association with the University. To […]