Tag: Promotions

“I’m Ready for My Close-Up, Mr. DeMille”

Yes, our Department is in the movie business. Maybe you’ve seen one of our films, posted on Facebook or Twitter from our Vimeo account. I’ve been approached three or four times, over the past couple of years, for information on how we do this, so I thought I’d write a quick post for those who are game to give it a try in their own Departments. […]

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Profiting from a Bankruptcy

Are you looking for a way to think through what it takes for a local idea to spread worldwide and be adopted globally — an idea such as the now taken-for-granted assumption that the world has such things in it as religions, which exist in a variety of (as Wilfred Cantwell Smith once phrased it) major or minor forms that, mostly, end in the suffix -ism? Well, look no further than the marketing campaign for W. W. Norton’s new anthology […]

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