Tag: Barry Schwartz


Messing Up at Starbucks, or the Ritual Order of Choice

I’m a regular customer at Starbucks. Several times a week, I walk into one, order a drink, wait for it, say thank you, and walk out. I’m sure many of you do the same thing pretty often, if not every day, without even thinking about it. But I once failed miserably at this banal procedure. It was my first year in the US and I had just arrived from Japan, so many things were still new to me. But Starbucks […]

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